Agile Assessment of Information Consumer Experience: A Case Analysis

In the context of a private organization, this study focuses on the implementation of an agile methodology for assessing Information Consumer Experience (ICX). The objective of this research is to diagnose and apply a simplified version of the methodology within the organizational setting. The proposed agile methodology offers a rapid approach to evaluate ICX in smaller organizations or departments within the organization, intending to enhance it through the generation of recommendations based on information consumer perceptions. This approach centers on Customer Experience (CX). The methodology is divided into three sequential stages: Characterization, Experimentation, and Analysis. In the Characterization stage, information consumers, providers, and the products, systems, or services delivering information are identified. The Experimentation stage focuses on data collection, employing various information collection instruments, as well as both qualitative and quantitative approaches to gather insights into consumer expectations and perceptions. The third stage, Analysis, involves the processing and analysis of the collected data, using both quantitative and qualitative methods to integrate the findings. This study introduces an innovative methodology for evaluating and enhancing the Information Consumer Experience in any organization that manages data and information. The results obtained in this research provide guidance for improving ICX within the organization under study and serve as a resource for future research in the fields of information management and customer experience.